Marketing Manager – Australia

Australia - Remote

Job Details

Job-type: Remote

Team: Marketing

Location: Australia

Founded in 2018 and headquartered in New Zealand we’re a team of over 60 based across Australia, NZ, South Africa, Brazil, Indonesia, Malaysia and the Philippines, collaboratively hustling to make buying, selling and swapping crypto currency, fast, safe and easy for anyone. In fact, we’re already one of the fastest growing businesses that many of our customers will soon hear more about.

With the number of users doubling every few months, we’re rapidly expanding, and pride ourselves on seeking out diverse perspectives when it comes to imagining our future. We aren’t constrained by what’s been done in the past, we think about what’s possible and we achieve it as a team. Overall, we think we’re a pretty awesome team to be a part of who will always have your back!

Who we’re looking for:

This role will be key in driving the growth of Easy Crypto’s new user base in Australia, utilising a variety of IMC and digital marketing strategies in collaboration with Easy Crypto’s global marketing team. This will include planning and executing creative marketing campaigns, customer segmentation for tailor-made outreach, developing customer reward strategies, tweaking the value proposition/go-to-market strategy, partnering with other internal and external parties to offer exciting incentives to use our platforms.

To sum it up your role will involve:

  • Develop, coordinate and manage end-to-end marketing strategies with the objective of sparking growth from an early stage
  • Unlock new user growth through marketing programs, content and e-mail marketing, social media campaigns, and affiliates collaboration to attract and retain new and existing customers
  • Coordinate internal and external resources, collaborate with BD, marketing operations and other departments to manage the execution of campaign plans, review results and optimize campaigns
  • Provide market and competitive intelligence, monitor key trends in communities to assist the overall marketing and product strategy
  • Managing campaigns across ad platforms including establishing EasyCrypto’s presence on social media based on pre-defined targets
  • Identify key business drivers, priorities, and growth opportunities through an in-depth understanding of product, brand, customer, consumer, and competitive trend
  • Supervise the budget planning of marketing activities and monitor expenditure of each marketing function
  • Reviews and assesses marketing spending with the team and stakeholders to continuously improve the ROI to the business based on performance results 
  • Budget tracking and reporting: ensure that the business has a clear overview of budget allocation and spend

The skills you’ll bring:

  • 5+ years of proven success in growth/end-to-end digital marketing and operation
  • Proven experience in quality IMC planning and execution
  • Data-focused: Leverage a data-driven framework for evaluating channel execution and optimise the strategies to achieve the ROI targets
  • Solid understanding of web metrics and digital analytics tools: Proven track record to generate, analyse and interpret data using CRM and other analytical tools (e.g. Google Analytics, Facebook Ads Manager)
  • An analytical, test and learn approach, able to continuously optimise and seek out opportunities.
  • Excellent communication skills and the ability to craft complex information into concise and engaging communication 
  • Excellent organizational, time management and multi-tasking skills
  • Strategic thinking and planning, support the team mentality
  • Strong attention to detail
  • Good understanding of financial investments or trading platforms is a bonus

Interested?

Why not check out our website to take a look at how easy we’re making crypto for our customers. We’re still working on our careers page so unfortunately you won’t learn a heap about what it’s like to work for us there (just yet), but here’s a few of the things we think are really great:

  • Work remotely from anywhere in Australia!
  • Competitive salary plus an annual and quarterly performance-based bonus.
  • We’re remote but not removed- we pride ourselves on connecting socially and connecting no matter what the distance is.
  • A team where everyone has a voice and a chance to impact how we succeed- when we say we’re collaborative and we’ll have your back we genuinely mean it.

Submit your CV and cover letter, sharing why you’d like to be part of the Easy Crypto team and we’ll be in touch.

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