Swapping Lawns for Ledgers: A snapshot of Australia’s next generation of crypto investors

New research by Protocol Theory, in partnership with Easy Crypto, highlights a major shift in Australians' investment strategies, with nearly half now viewing cryptocurrency as a viable alternative to traditional home ownership for building financial freedom.

Discover the growing appeal of crypto in Australia and download the full report for more insights.

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Key takeaways from report:

Accessibility and Cross-Generational Appeal of Crypto

Crypto’s appeal spans generations, from younger individuals struggling to achieve the Australian dream of home ownership to older generations seeking to bolster their retirement savings.

Need for Education and Regulation

Janine Grainger, Co-Founder and CEO of Easy Crypto, emphasises the need for better education and trust within the crypto industry.

The Need to Instil Trust and Ensure Safety

Australian investors want to see the industry level up in terms of providing a safe, secure environment.

Barriers to Adoption

Significant barriers include the complexity of information and safety concerns, with 70% finding crypto information hard to understand.

Industry Recommendations

Simplify crypto investing, provide secure investment environments, and prioritise user-centred approaches.

Investment Appeal

40% of investors believe crypto offers high returns, and 64% find it more accessible than real estate.