Swapping Lawns for Ledgers: A snapshot of Australia’s next generation of crypto investors

New research by Protocol Theory, in partnership with Easy Crypto, highlights a major shift in Australians' investment strategies, with nearly half now viewing cryptocurrency as a viable alternative to traditional home ownership for building financial freedom.

Discover the growing appeal of crypto in Australia and download the full report for more insights.

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Key takeaways from report:

  • Accessibility and Cross-Generational Appeal of Crypto

    Crypto’s appeal spans generations, from younger individuals struggling to achieve the Australian dream of home ownership to older generations seeking to bolster their retirement savings.

  • Need for Education and Regulation

    Janine Grainger, Co-Founder and CEO of Easy Crypto, emphasises the need for better education and trust within the crypto industry.

  • The Need to Instil Trust and Ensure Safety

    Australian investors want to see the industry level up in terms of providing a safe, secure environment.

  • Barriers to Adoption

    Significant barriers include the complexity of information and safety concerns, with 70% finding crypto information hard to understand.

  • Industry Recommendations

    Simplify crypto investing, provide secure investment environments, and prioritise user-centred approaches.

  • Investment Appeal

    40% of investors believe crypto offers high returns, and 64% find it more accessible than real estate.