What is Basic Attention Token (BAT)?

The Basic Attention Token (BAT) is a token for a blockchain-based advertising platform. This project aims to improve online ads by cutting third-party ad exchanges, reducing ad scams, protecting user privacy, and also sharing revenue with users to reward them for their attention.

This project combines a new browser, Brave, and utility token based on Ethereum, BAT, to create a decentralized online advertising platform. Participants in the ecosystem transact with BAT tokens: on one side of the exchange, advertisers pay with BAT, and on the other hand, publishers and users can earn with BAT.

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How does Basic Attention Token work?

Advertisers pay BATs to publishers to run their ad campaigns, and users are given an award in BATs for viewing ads in the Brave browser.

User attention is measured in real-time in the Brave browser; valuation metrics applied to this concern that take into account advertising visibility, time spent on advertising, as well as the traditional cost-per-action model of user engagement, into account when gaining the value of attention.

BAT uses the concept of blockchain technology to increase the effectiveness of targeted advertisements (ad relevance is handled by a machine learning model that anonymously matches advertisements with user interests) without compromising user privacy (BAT only stores user’s personal data on devices they use in active Bold browsers) and to reduce fraud on behalf of advertisers.

What is blockchain? Read our guide on blockchain technology.

Understanding Basic Attention Token (BAT)

The main purpose of the token’s team is to create an advertising environment that is more transparent, fair, and secure. This allows advertisers to have a better insight into their ad campaigns, while minimising friction for publishers by reducing intermediaries when doing business.

For the end users, this provides an incentive for them to earn BAT tokens in exchange for offering their attention to the ads that are presented to them, while still maintaining privacy.

The Brave Software – the parent company of Brave browser and BAT, founded by Brendan Eich, creator of Javascript – sees that the digital advertising market is dominated by intermediaries who sometimes send advertisements containing viruses, commit many violations of user privacy, and track users across multiple devices.

This results in users using ad blocking software, but ad-blocking software has made a 66% loss in revenue over the past decade for publishers.

This makes publishers not compelled to create and promote quality content. But the team at BAT sees BAT, “and related technology as a future part of web standards, solving important problems in getting money from publisher content while protecting user privacy.”

BAT cuts intermediaries from publishing processing and, in turn, allows advertisers to pay publishers directly – increasing the percentage that publishers receive.

The BAT machine learning algorithm helps advertisers receive better data about their expenses and helps them launch more effective ad campaigns in the future. And BAT allows users to surf the internet safely while earning income from advertisements that attract their attention.

In this context, BAT may very well have the ability to alter the relationship between users, advertisers, and creators. This can truly revolutionise the way content creators are paid and the way users see advertisements.

How much is it? Click here to view the latest rates for Basic Attention Token (BAT) with our tracker!

What is the Brave Browser?

Brave is a web browser founded by Brendan Eich who is the creator of Javascript and also the founder of the well-known Firefox browser. Brave comes with a native ad-blocker and loads the site 2-8 times faster than Chrome and Safari on mobile and double as fast as Chrome on desktop.

By default, all advertisements and trackers on the website are blocked, and instead, the user is given the option to choose the Brave Rewards program, by choosing this program, the user will be paid in BAT to see unobtrusive advertisements.

Brave also has its private browsing window similar to Chrome’s Incognito mode, except that Brave is equipped with an additional Tor browsing window for advanced security.

The Brave browser is available on Linux, Mac OS, and Windows operating systems; and the Brave software team plan to extend BAT compatibility to other browsers in the future.

Browse with Brave: Click here to visit the official Brave website.

Why is Brave Browser & Basic Attention Token revolutionary?

Adverts slow down websites, reduce battery life, and use up cellular data. According to the Basic Attention Token website, more than 50% of the average mobile data user is used on adverts and trackers.

Combining the BAT cryptocurrency with the Brave browser, users can be rewarded for seeing optional advertisements. Compare this to intrusive advertisements that interrupt you while watching videos or trying to explore a website.

instead of being annoyed by those intrusive advertisements, you can choose to see small ads and get paid for your time.

However, watching advertisements is not the only way you get Basic Attention. Even so, creators can accept tips at BAT. This will be very useful for YouTube creators especially those who have to deal with YouTube demonetizing their videos for seemingly arbitrary reasons.

Brave has a basic Basic Attention Token wallet and they have teamed up with Uphold to allow you to withdraw your token into whatever currency you want including GBP & USD.

How can you earn Basic Attention Token (BAT)?

For publishers & creators: Become a Verified Brave Publisher and receive BAT tips from users who likes your content. To become a publisher you must create a Brave Rewards account.

How to Buy Basic Attention Token (BAT) in South Africa?

With all that said, what are your thoughts on the BAT token? Are you feeling confident on the BAT token?

As prefaced above, Basic Attention Token (BAT) really could be one of the most revolutionary projects out there. This makes BAT an ideal candidate for those wanting to diversify their crypto portfolio.

BAT is just one of over 160+ altcoins that we offer at Easy Crypto South Africa. Our collection consists of NFT tokens, Metaverse, DeFi, and many more.

Start here: Read our quick guide on how to buy crypto in South Africa.

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Buy BAT: Add BAT to your crypto portfolio.

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