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What is Decentraland (MANA)? The Virtual Real Estate

Decentraland can be more than just a virtual reality game. What is Decentraland (MANA) and how is it changing the crypto landscape?

Posted July 15, 2021
Last updated March 6, 2023

A man holding the MANA token logo on an orange and pink background.
A man holding the MANA token logo on an orange and pink background.

What happens when we combine popular sandbox games like Minecraft, GTA Online, or The Sims Online, with state-of-the-art blockchain technology? We have Decentraland.

Decentraland is a 3D massively multiplayer online virtual world that is more than just a game. For some of the inhabitants, the world means business.

In Decentraland, parcels of scarce virtual land are sold as non-fungible tokens (NFTs) on the Ethereum blockchain. Owners of virtual land can do whatever they want with it — create content, games, virtual shops, and more. 

Some adjacent parcels (also referred to as ‘neighborhoods’) are high traffic areas, capable of bringing high ad revenues as well as paying visitors that will consume content, play games, and purchase goods (custom, player-minted NFTs) and services.

Key Takeaways:

  • Decentraland is a virtual world with its own micro-economy and ecosystem that makes it more than just a game.
  • Virtual real estate can be bought in Decentraland as NFTs represented by the LAND token.
  • MANA is the in-game native token used to purchase goods and interact with the digital services in Decentraland.

New to NFTs: Read our guide on non-fungible tokens (NFTs).

How does Decentraland work?

Decentraland is not controlled by a centralised authority, hence the name Decentraland, which is perhaps a portmanteau of “decentralised land”.

Decentraland (MANA) logo on red background.

In this virtual world, landowners can publish any content or app as they please — making the platform resistant to censorship.

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Apart from that, content creators can monetise their creations, either by placing ads or directly selling their creations for profit.

Parcels of land in Decentraland are represented by the LAND token, which is a non-fungible ERC-721 token that can be purchased in the primary market using the MANA token.

MANA is the in-game cryptocurrency, and it is a fungible ERC-20 token. When Decentraland was first launched in 2017, a total of about 2.6 billion MANA tokens were minted.

However, during the primary market sale of LAND, the MANA tokens were burned when exchanged with LAND. There is currently 1.85 billion MANA in active circulation.

What is an ERC-20 token? In short, these are simply tokens that are used on the Ethereum blockchain and act as assets that facilitate the various utilities and functions on the network. Learn more with our guide.

A man wearing a VR device.
More and more people spend time in virtual worlds, for leisure or for work. Photo by Maxim Tolchinskiy on Unsplash 

On the secondary market, LAND can be bought and sold using MANA in a peer-to-peer transaction. In this case, no MANA is burned. Once bought, the new owner’s digital identity is recorded on the Ethereum blockchain as the rightful owner of a specific parcel of LAND. 

Related: What is Digital Identity?

How is MANA distributed?

In terms of crypto token distribution, MANA is one of the well-distributed tokens in existence. When the initial supply of MANA was created, 40% was sold in an initial coin offering (ICO).

20% was distributed to partners and communities that have supported the project since the beginning. This is distributed as allowances instead of direct token transfers.

Decentraland (MANA) tokens on red background.

The remaining 40% is split as follows — 20% was retained by the Decentraland Foundation for continuous development of the platform, and 20% goes to the founding team for their hard work.

What can you do in Decentraland?

Decentraland is divided into 90,000 parcels of LAND. Each parcel has an area of 16 x 16 “meters”. Buyers can buy more than one parcel of LAND, and at any location (represented by x and y-values on the map). 

Virtual city illustrated.

On Decentraland, owners can do one or more of the following activities:

Create applications

The scripting language of Decentraland was built to allow developers to create objects, load textures and sounds, encode user interactions including payment systems, and it even handles physics. So, it’s possible for someone to create a Martian-like parcel of land with lower gravitational forces, for example.


Open-world and centralised virtual reality platforms have already utilised the advertising business model for the server’s own benefit. In Decentraland, anyone can rent out ad space on their own parcel, or rent space from other owners.

Adverts can appear as billboards in high-traffic land parcels. Any brand, both within the virtual and real economy, can be marketed this way.

Socialising and having fun

Creating a platform where users can gather and have fun is perhaps the primary aim of Decentraland.

Commerce and in-game economics aside, interacting with Decentraland doesn’t always have to bring financial gains. For any game, if users are having fun, then everyone would feel like a winner. 

Screenshot from Decentraland’s website.
A screenshot from Decentraland’s website depicting one possible scene inside a LAND parcel. Source:

Decentraland and NFTs

In addition to all the various activities we listed above, Decentraland is also serves as a sandbox environment for all things NFTs.

Curate content

Unlike other NFTs that currently exist in the crypto space, LAND has a unique property called adjacency. This means visitors can see other parcels of LAND adjacent to the one they’re currently on.

This spatial relationship allows neighborhoods and geographically close communities to congregate, and even share the same theme or interest.

Create digital collectibles

NFTs often exist in vacuum and do not interact with one another. In this navigable world, nearly everything is an NFT, if the creator wishes to sell them.

Users can publish, distribute, collect, and even display digital assets within the boundaries of what is possible in Decentraland.

Are you looking to get into NFTs?

Easy Crypto makes it quick and easy to add crypto funds to your wallet so you can start buying, selling, and creating NFTs on OpenSea and more!

Also, be sure to check our wallet guides on Trust Wallet, Metamask, and Phantom Wallet to get started!

The value of MANA in Decentraland

Decentraland is one of the most interesting investment vehicles developed in the modern era. While real estate is no doubt a reliable investment and source of passive income, serious investment institutions have not yet considered the possibility to invest in virtual land — at least, except for Republic Realm.

Republic Realm describes themselves as “a professionally-managed, diversified digital real estate investment vehicle for virtual crypto and blockchain metaverse NFT tokens…”.

In June 2021, they invested US $913,228 worth of parcels in Decentraland. That was to buy 259 parcels (virtually equivalent to 6.6 hectares of land). 

A screenshot from Republic Realm’s website.
A screenshot from Republic Realm’s website representing the virtual shopping district. Source:

Their plan was to build a virtual shopping district called Metajuku, which is a nod to Harajuku shopping district in Tokyo.

Just like how land developers make money, the strategy may bring high traffic to the purchased parcel, increasing its value, while bringing passive income, perhaps through parcel rentals.

MANA, being an in-game currency, will be incredibly useful for the purchase of goods and services in Decentraland.

While a few cryptocurrencies have become nothing more than a store of value (similar to gold), the value of MANA will increase along with the economy of Decentraland.

The more people interact with Decentraland and all the creations that reside within it, the more real value will be put into circulation.

How to buy Decentraland (MANA)?

With that said, what are your own thoughts on Decentraland?

It’s safe to say that Decentraland has a unique proposition in the crypto space, even amongst other metaverse tokens.

If you’re feeling bullish on the innovations that Decentraland is creating, such as the virtual economy that is built on real value, consider adding it to your crypto investment portfolio.

Screenshot of Easy Crypto homepage showcasing the MANA and NZD pairing.
We make it easy to invest in Decentraland (MANA). Browse our collection of 160+ cryptocurrencies at Easy Crypto.

Invest in Decentraland: Click here to buy MANA with Easy Crypto.

Decentraland (MANA) is just one of over 160+ cryptocurrencies that we provide here at Easy Crypto. Our collection of crypto assets include:

  • Stablecoins
  • NFT Tokens
  • Metaverse Tokens
  • DEX (Decentralised Exchanges)
  • DeFi (Decentralised Finance)
  • And many more.

Check the rates: Use the crypto converter tool to view the latest rates for MANA.

Screenshot of Easy Crypto crypto converter tool showcasing the MANA and NZD pairing.

Pro tip: you can preview the conversion rates for Decentraland (MANA) or any other crypto in our collection by going to our complete list of crypto assets.

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Disclaimer: Information is current as at the date of publication. This is general information only and is not intended to be advice. Crypto is volatile, carries risk and the value can go up and down. Past performance is not an indicator of future returns. Please do your own research.

Last updated March 6, 2023

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