Easy Crypto partners with Trackgood.io in bid to promote blockchain-based traceability solutions

In today’s market consumers are increasingly conscious of the products they purchase, seeking assurance that their choices align with their values. 

A partnership between Trackgood.io and Easy Crypto aims to further promote supply chain transparency by providing a smoother crypto on-and-off ramp experience for all parties that interact with cryptocurrencies — from suppliers, buyers, to end-consumers and investors.

One of several synergistic initiatives involves exploring how Easy Crypto’s dollar-backed stablecoin NZDD will be integrated with Trackgood’s vast network of transacting suppliers and buyers. The partnership also considers the potential listing of a Trackgood token into our native apps that support crypto transactions, such as the Easy Crypto Wallet.

How Trackgood.io fosters ethical global trade and consumer trust

It is easy to verify where a business has sourced their raw materials and labour if the supply chain is small and simple, especially if all suppliers happen to operate within the same jurisdiction, following the same standards. 

However, when materials and services are sourced from different jurisdictions and standards, it becomes a lot of work for end consumers to know exactly whether or not a business truly aligns with their values. 

Who can verify a business’ claims of engaging in sustainable and ethical trade, especially in the age where misinformation outnumbers truth? But what if the question is not “who” but “what”? 

Instead of relying on a private company’s database, and trusting that the records can’t be manipulated, Trackgood.io employs a public, transparent, and verifiable ledger — also known as a blockchain — to record a single product batch’s journey through its supply chain.

What end consumers see is an uncomplicated origin story of the product that they’ve bought. All that they have to do is scan a QR code to access a kind of journal for that batch, with links to the raw blockchain record if they choose to see. Here is one example.

In summary, Trackgood.io offers a suite of tools for businesses to make it easy for them to prove their effort in maintaining high standards, and for end-consumers to understand them easily:

• Real-time tracking of goods movement across the supply chain.
• Automated compliance checks for traceability requirements.
• Advanced analytics to support the implementation of sustainability strategies.
• User-friendly interfaces for both businesses and consumers to access and interpret supply chain data.

The takeaways

As the demand for transparency and ethical sourcing continues to rise, the partnership between Trackgood.io and Easy Crypto marks one of the most significant steps forward in the pursuit of a more transparent and sustainable future.

The road ahead promises exciting developments as these two innovative companies work together to refine their integrated solution, expand into new markets, and continue pushing the boundaries of what’s possible in supply chain transparency.